Product designer · Bengaluru
I design products that work for the next 500 million people online.
Payments, health and learning apps, designed with first-time users in small towns and tested in their own language. Nine years, 30-odd products, one rule: if it needs explaining, it isn't finished.
Drag to compare. The PayKaro redesign cut abandoned first payments by 62% (sample).
How I think about design
Sit with people first
An hour in a clinic waiting room beats a week of guessing. I test in the user's language and on the user's phone.
Plain words win
"Who you're paying" beats "Beneficiary VPA". Most design problems are really writing problems.
Ship, then learn
I design with your developers, not for them, and measure what changes after launch.
What teams say
Meera made us sit with our users. The redesign is the reason our small-town growth doubled.
Ankit RaoHead of product, PayKaro (sample)
Our developers love her handoff files. Nothing is left to guess.
Sneha PillaiEngineering manager, Bharat Bazaar (sample)
She turned a dull brief into a brand people talk about.
Bikram BoraFounder, Chai Collective (sample)
Have a product that could be simpler?
Tell me about it. I take on four projects a year, so each gets my full attention.