About

I'm Rhea. I explain money the way your smartest friend would.

Five years ago I was a 23-year-old analyst with a credit card bill I was too embarrassed to open. I started a YouTube channel to learn money in public. Today 1.2 million people watch, read or listen to me every month.

I make videos, reels and a weekly newsletter about saving, investing, taxes and avoiding scams, for people earning ₹20,000 to ₹2 lakh a month. I'm a SEBI-registered investment adviser (sample), so I'm careful about what I recommend and I never promote anything I wouldn't use.

I only work with brands that help my audience. I turn down more than I accept.

Work with meSee the media kit

RK

How I got here

  1. 2021 – now

    Full-time creator

    YouTube, Instagram, newsletter

    1.2M followers across platforms.

  2. 2024 – now

    Columnist

    A national daily (sample)

    'Money, Plainly', every Sunday.

  3. 2019 – 2021

    Equity research analyst

    A Mumbai brokerage (sample)

  4. 2015 – 2019

    B.Com (Hons)

    Narsee Monjee College, Mumbai (sample)

Skills and tools

Topics
BudgetingMutual fundsTaxesCredit cardsScams
Formats
YouTubeReelsNewsletterColumnsTalks
Languages
EnglishHindiHinglish
Credentials
SEBI RIA (sample)NISM certified (sample)

Brands I've worked with (sample)

  • Paisa
  • Sonix Audio
  • A national daily
  • TEDx
  • Two private banks

What brands say

  • Rhea's series beat every paid channel we ran that quarter, at a fraction of the cost.

    Varun ShahMarketing lead, Paisa (sample)

  • She told her audience what she didn't like about our product. Sales went up anyway.

    Ishita MalhotraBrand manager, Sonix Audio (sample)

  • The most practical talk our students have had. They still use her one-line budget.

    Prof. S. NairDean of students (sample)

Got a product my audience would actually use?

Price a campaign in a minute with the rate card, then send me the brief.