About
I'm Rhea. I explain money the way your smartest friend would.
Five years ago I was a 23-year-old analyst with a credit card bill I was too embarrassed to open. I started a YouTube channel to learn money in public. Today 1.2 million people watch, read or listen to me every month.
I make videos, reels and a weekly newsletter about saving, investing, taxes and avoiding scams, for people earning ₹20,000 to ₹2 lakh a month. I'm a SEBI-registered investment adviser (sample), so I'm careful about what I recommend and I never promote anything I wouldn't use.
I only work with brands that help my audience. I turn down more than I accept.
How I got here
2021 – now
Full-time creator
YouTube, Instagram, newsletter
1.2M followers across platforms.
2024 – now
Columnist
A national daily (sample)
'Money, Plainly', every Sunday.
2019 – 2021
Equity research analyst
A Mumbai brokerage (sample)
2015 – 2019
B.Com (Hons)
Narsee Monjee College, Mumbai (sample)
Skills and tools
- Topics
- BudgetingMutual fundsTaxesCredit cardsScams
- Formats
- YouTubeReelsNewsletterColumnsTalks
- Languages
- EnglishHindiHinglish
- Credentials
- SEBI RIA (sample)NISM certified (sample)
Brands I've worked with (sample)
- Paisa
- Sonix Audio
- A national daily
- TEDx
- Two private banks
What brands say
Rhea's series beat every paid channel we ran that quarter, at a fraction of the cost.
Varun ShahMarketing lead, Paisa (sample)
She told her audience what she didn't like about our product. Sales went up anyway.
Ishita MalhotraBrand manager, Sonix Audio (sample)
The most practical talk our students have had. They still use her one-line budget.
Prof. S. NairDean of students (sample)
Got a product my audience would actually use?
Price a campaign in a minute with the rate card, then send me the brief.